FIESTA 1510 MEDIA PROFILE

 Fiesta 1510 is the Hispanic advertising media of the North Central Texas area covering Erath, Comanche, Johnson, Somervell, Hamilton, Hood, Parker, Palo Pinto and Eastland counties.  Fiesta 1510 is the first Hispanic media to give voice to the local Hispanic community.  Fiesta 1510 is tied into the community through public service announcements, participation and sponsorship of community events.  The fast growing Hispanic population looks to Fiesta 1510 for information regarding local events, local schools, legal and government assistance, and cultural gatherings.  Since Fiesta 1510 is the first and only local Hispanic radio station, our on-air staff have a powerful connection with the listeners.  These DJ's have become an integral part of their day.  And Fiesta 1510 now invites your business to partner with us, and influence the Hispanic market to use your products, your services, or your business.

Fiesta 1510 plays the music of preference of Latin listeners age 12+ with it’s

Core audience being the powerful 25-54 demo

Fiesta 1510 is involved with the local community through a pair of annual festivals.  Cinco De Mayo and Fiesta Patrias have a combined attendance of 5,000 plus.  These events feature live music, cultural dancing, local food, soccer tournaments, and prizes.  Corporate sponsors for these events include Pepsi, Dodge and Coors.  During the Cinco De Mayo festival, Fiesta 1510 and Harris Methodist Erath County Hospital team up to provide a free health clinic for our listeners.  This clinic provides entry-level screenings and health information at no charge.

Fiesta 1510 becomes more and more community involved every year. 

Just a few of the things Fiesta 1510 was involved in the past year was:

• Fundraiser for the victims in Piedras Negras (link to pics)

• Fiesta 1510 arranged for the Mexican Consulate to come to Stephenville and meet with local Hispanics to discuss their immigration status

• $500 Merry Christmas cash giveaway (winner pic)

• Warm jacket donation of $500 for local children of Erath County (pic)

• $500 school supplies donation to Erath County Hispanic students

• Providing speakers for "Soy Importante, I am Important", a program at Stephenville High School that targets students who are at risk.  Our DJ's talked to students about the importance of an education, and about career opportunities.

• Fund raiser for Andrea Mesa, a 14 year old suffering from bone cancer.  Fiesta 1510 directed listeners, and local businesses to donate to a fund to assist her family.  Over $8,000 was given.

• Fiesta 1510 hosted a "Miss Señorita Fiesta 1510 AM 2004" pagent and our participants and winner "Ceci Parra" raised money through fund raisers and half the money raised was donated to our local Catholic Church Saint Mary's.

 What we play at Fiesta 1510

                Norteño   Banda/ Duranguense

Salsa        Rancheras

Cumbias        Tejano

Romantica        Pop

Plus

We spotlight new Latin artists

 Fiesta 1510 Sponsorships

• Local news, weather and sports (daily M-F)

• Sunday morning church program

•  Farandula (gossip) : Brought to you by All Star Clips 12:05 pm M-F

•  Horoscopes: Brought to you by P & R Salon and Massages 8:30 am M-F

• La Hora de la Papa w/ Lorena Rodriguez "La Chaparrita de Chihuahua" brought to you by Taqueria el Rio y Mariscos" en Dublin 11:00 am - 1:00 pm M-F

• Viejitas pero Bonitas w/ Jose G. Perez "El Maestro de La Radio" 6:30 am - 9:30 am

• La Hora de los Locos Enamorados w/ Maribel Alvarado 2:00 pm- 3:00 pm

            The FIRST and ONLY Hispanic Electronic Media in Erath county